Pricing

Invest in hiring intelligence

The cost of one bad hire pays for years of Loopback.

Starter
£0/month

Start free. No credit card required.

Public Hiring Health Score
Up to 10 feedback responses/month
Basic insights dashboard
Public company profile
Loopback link + rejection template
Leaderboard listing
Growth
£149/month

For growing talent teams serious about candidate experience.

Unlimited responses
Full AI insights suite
Industry benchmarking
Process analysis & bottleneck identification
Score trend tracking
Score badge embed for careers page
Priority support
CSV export
Most popular
Scale
£299/month

For teams that hire at scale and need the full suite.

Everything in Growth
ATS integrations (when available)
API access
Compliance export (EU AI Act audit trail)
Dedicated success manager
Custom benchmarks
Advanced analytics & trends
All plans include a 14-day free trial of Growth. No credit card required to start.

Frequently asked questions

Is it really free to start?
Yes. Your public Hiring Health Score page, basic dashboard, and up to 10 submissions per month are free forever. No credit card required.
How do candidates submit feedback?
You get a unique Loopback link on signup. Paste it into your rejection emails. Candidates click it, answer 5 anonymous questions, and submit. Takes 2 minutes. No account needed.
What's included in Growth at £149/month?
Growth unlocks unlimited submissions, your full AI-powered insights suite, industry benchmarking, process analysis and bottleneck identification, score trend tracking, score badge embed, and priority support.
What does Scale add at £299/month?
Scale adds everything in Growth plus ATS integrations (when available), API access, compliance export (EU AI Act audit trail), a dedicated success manager, custom benchmarks, and advanced analytics and trends.
What's the difference between anonymous and identified submissions?
Anonymous submissions count toward your score but you never see who submitted them. Identified submissions also trigger a feedback request — the candidate shares their email to receive your structured assessment in return.
Do I need to change my ATS or hiring tools?
No. Your Loopback link works in any email client. Just paste it into your existing rejection email template.
Is this GDPR compliant?
Yes. Anonymous submissions store no personal data. Identified submissions require explicit consent. All data is stored on EU servers.